Who We Are
Keep it Clean is a joint initiative of the Canola Council of Canada, Cereals Canada, Pulse Canada and the Prairie Oat Growers Association, providing growers and crop advisers with resources for growing market-ready crops. This includes providing timely updates on potential market risks and resources for on-farm practices to ensure crops meet the standards of domestic and export customers. Keep it Clean is funded in part through the AgriMarketing Program under the Sustainable Canadian Agricultural Partnership.
Market-Ready Crops:
Crops that meet the requirements of our domestic and export customers.
Why Keep it Clean?
Because most of what we grow is exported, the success of our industry depends on maintaining access to key international markets. Approximately:
90%
of Canadian canola is exported to approx. 50 markets around the world.
65%
of wheat, barley and oats production is exported every year, that’s over 25 million tonnes.
85%
of the Canadian pulse harvest is exported – around $4 billion annually.
We all know what it’s like to be on a team, and market access is a team effort. Everybody needs to be on board, follow the rules and work together to keep it clean.
Fiona Jochum – St. François Xavier, MB
Our agricultural exports must meet the standards set by importing countries, including their tolerances for pesticide residues and traces of disease. These tolerances differ from market to market and importing countries are using highly sensitive equipment to test for residues. New technology can detect levels close to one part per billion, and in some cases parts per trillion.
